Midnight Navy
#10182BTrust, navigation, deep backgrounds
JyotishAIOFFICIAL BRAND SYSTEM · 2026
Ancient reflection.
Modern clarity.
JyotishAI should feel Indian, human, calm and useful—never frightening, overly mystical or sales-driven.01 · LOGO
The crescent and guiding star
The crescent represents reflection; the star represents a clear next step. Always keep the mark upright with generous space around it.02 · COLOR
Warm guidance on a calm foundation
Saffron Gold
#D9A441Primary actions, guidance and warmth
Ivory
#FAF7F0Calm page background
Muted Plum
#5B456BIntuition, Tarot and secondary accents
Soft Rose
#C98282Relationships and empathy
Charcoal
#242424Readable body copy
03 · TYPE & VOICE
Editorial warmth, everyday language
Ask anything.
Astrology, completely free.
Use this as the primary acquisition promise. Supporting line: India’s completely free astrology platform for personal Kundli, love, marriage, career, Tarot and more.
Clear, practical guidance
Keep sentences short. Prefer “may” and “consider” over promises. Never use fear, countdown pressure or guaranteed predictions.
04 · PRODUCT PRINCIPLES
Rules shared by web and Android
Let visitors read and chat before asking them to create an account.
Use Premium Astrologer and Celebrity Astrologer tiers in the interface, with one clear note that JyotishAI is an AI-powered digital experience.
No fear-based predictions, guarantees or professional-advice substitutes.
Use warm cultural cues without visual overload, stereotypes or cosmic clutter.
Do
Use the approved navy, gold and ivory palette; preserve clear space; use natural portraits; write in English, हिन्दी or Hinglish with care.
Don’t
Stretch or recolor the logo, place it on busy imagery, copy competitor layouts, imply a human astrologer is present, or promise exact outcomes.